A virtual tour for a furniture showroom changes the sales logic: a client visits the website and finds themselves inside the hall, can approach a sofa, walk around a kitchen set, and examine the texture of the upholstery. Previously, one had to travel to a shopping center for this – now a link in a direct message or a QR code in a catalog is enough. We at 360° Space have been shooting such spaces since 2019: Italian furniture salons, porcelain stoneware showrooms, kitchen exhibitions from 80 to 2000 m². I will tell you how it works, what figures it gives to retail, and how much it costs.
Why retail needs a 3D virtual tour
In a furniture showroom, a client spends an average of 3–5 visits making a decision. Half of these are "come back again to show the wife," "return in a week with measurements," "take mother-in-law to see the color." A 3D virtual tour addresses most of these situations online.
- Time on site increases by 3–4 times. The average user spends 4–7 minutes in the virtual tour instead of 50 seconds on a static gallery. For an Italian furniture showroom in Kazan, we achieved a median of 5:40 – this immediately boosted their rankings in Yandex.
- +20–35% increase in lead conversion. A client who has “walked” through the showroom online is 2 times more likely to leave contact information — they have already seen the product, they don't need to travel blindly.
- Reduced workload for consultants. Managers get warm leads who know the specific model and upholstery. One kitchen showroom in the Moscow region eliminated two sales positions after implementing the virtual tour.
- Geography beyond the region. A client from Krasnodar calmly buys a furniture set from a Moscow salon because they see it "live." We had a case – a kitchen for 1.2 million ₽ went to Yakutsk via a 3D virtual tour, without a single offline visit.
- "Open 24/7" effect. Requests come in at 23:00 and on Sunday morning — when the showroom itself is closed.
How it works
The process is simple; for the client, it takes one working day of shooting. An operator arrives at the location with a Matterport Pro3 camera (or Insta360 Pro 2 for large open spaces), placing scanning points every 2–2.5 meters. The camera automatically takes full spherical images and measures the room's geometry with a lidar.
For a 200 m² showroom, it takes 3–4 hours of shooting. For a large 1500 m² exhibition hall — two days of 6 hours each.
Next comes post-processing: point cloud stitching, placement of interactive labels (prices, article numbers, links to products in the card), embedding of the floor plan, dollhouse view, and VR mode. Within 5–10 business days, the client receives the finished virtual tour.
The tour can be embedded in three ways — we decide this at the discussion stage. The first: 360° Space cloud hosting — our high-speed servers handle the load, there is technical support, nothing needs to be configured. The second: deployment on the client's server — if the client has their own IT department and data storage requirements. Third: offline version for PC or a separate build for VR headset — such an assembly works offline directly from a USB flash drive.
There was a case: a bedroom manufacturer participated in an exhibition at Expocentre, and we were asked to create a separate build for Oculus Quest 2 – visitors put on the headset and "walked" through the factory and showroom without leaving the booth. After the exhibition, the client kept this build for presentations to wholesalers in the regions.
How much does it cost
The price is calculated by area and number of scanning points.
- Up to 100 m² (small salon, corner in a shopping center) — from 20 000 ₽
- 100–300 m² (standard furniture showroom) — 35 000–60 000 ₽
- 300–800 m² (large salon, several brands in one room) — 70 000–130 000 ₽
- From 800 m² (exhibition complex, megamall) — from 150 000 ₽, calculated individually
The cost already includes shooting, processing, placement of product tags (up to 30 pieces), integration into your website, and one month of hosting in our cloud. After that – you either extend the cloud, take the offline version, or we help deploy the virtual tour on your server.
It's easier to get an accurate calculation using the calculator – it takes into account ceiling height, the presence of glass display cases (which affects scanning complexity), and additional options like interface branding or multilingual support.
Frequently asked questions
How long does it take to shoot a 300 m² showroom?
One working day: 4–5 hours for scanning plus camera setup. The showroom can operate as usual – we scan by zones, visitors don't interfere.
Can prices and a 'buy' button be added to the tour?
Yes, this is a basic option. Each product has an interactive tag with a photo, price, description, and a link to the product card in your online store. Tags are editable after shooting – if the price or product changes, we update it within an hour.
What if the showroom moved or changed its display?
We reshoot only the changed areas — this is cheaper than a full tour. If more than 60% of the area has changed — it's more cost-effective to reshoot.
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