Yearly Archives: 2026

Virtual tour vs photo: what to choose for an ad on Cian and Avito

Virtual tour or photo real estate - this choice faces every realtor and owner who prepares an ad on Cyan, Avito or Domklik. Text for those who sell or rent out apartments, houses, commercial premises and want to understand which visual format actually generates calls and views, and which one simply fills out a card. Let's look at both options based on facts: speed of preparation, budget, buyer behavior and conversion to impression. Classic photography - pros and cons Professional photos remain the basic format of classified images. On Cian and Avito, a card with 15–20 frames looks familiar and is indexed by the site search. Pros: low cost (from RUB 3,000 for a standard apartment), quick publication on the day of shooting, clear format for any audience, native support for all message boards. Pros: possibility of retouching, advantageous angles, emphasis on the strengths of the object - high ceilings, view from the window, decoration. Cons: photos show 5-10% of the real space, the buyer does not understand the layout and connection of the rooms. Cons: up to 40% of showings are canceled after an in-person visit - “it seemed bigger in the photo”, “it was not positioned like that”. Cons: the realtor wastes time on offline showings to clients for whom the property is not initially suitable. Virtual 3D tour - pros and cons A 3D tour based on Matterport or similar platforms is a complete digital copy of an object with point-to-point navigation, measurements and a dollhouse view. Pros: the buyer walks through the apartment in 3-5 minutes, sees all the corners, evaluates the layout and square footage without leaving. Pros: According to Matterport, listings with a 3D tour receive an average of 49% more bids and sell 31% faster. Pros: the tour operates 24/7, is convenient for out-of-town and foreign buyers - a common scenario for the premium segment and new buildings. Pros: screening out non-target views - only those who have already made a preliminary decision come to the offline screening. Cons: the cost of shooting above the photo is from 8,000 rubles for an apartment and from 25,000 rubles for a cottage. Cons: Cyan and Avito do not show a 3D tour directly in the card - you need an external link in the ad description. Cons: Tour accommodation required. 360° Space has three options: 360° Space cloud with technical support, deployment on the customer’s server, as well as an offline version for PC or assembly for a VR headset without the Internet. Comparison table: photo and 3D tour for an ad Criteria Photography 3D tour Cost, RUB 3,000 – 7,000 8,000 – 25,000 Preparation time 1–2 days up to 24 hours Object coverage Selective angles 100% of the space Understanding of the layout Weak Full, with measurements Target offline impressions ~60% reach ~85% reach Sales period Basic −31% by Matterport Placement on Cyan/Avito Native in the card Link in the description Our verdict: what to choose for a realtor and owner Do both formats together. Photos cover the requirements of the sites and the first contact in the feed, and the 3D tour works on the second screen - when the buyer opens the card and decides whether to waste time on checkout. According to our practice, the combination of “20 high-quality photos + a link to a 3D tour in the first line of the description” reduces the exposure period by 25–40% compared to ads with only photos. If your budget is limited, choose a format for the segment. For economy apartments up to 8 million rubles, professional photos are enough: the buyer will still go to see it in person. For lots over 12 million rubles, new buildings, country and commercial real estate, a 3D tour pays for itself from the first transaction: it removes the geographical barrier, saves dozens of hours on idle showings and increases confidence in the ad. For agencies and developers, 3D tours quickly turn into an asset: one captured object works in listings, presentations, mailings and on the website without repeated investments. At 360° Space, we deliver the tour itself to the customer and help them choose a delivery format - a cloud with technical support, the client’s infrastructure, or an offline version for display on a tablet right in the office. View all projects → Calculate costProject catalogMatterport

How to prepare an apartment for 3D tour photography: a checklist of 12 items

How to prepare an apartment for shooting a 3D tour: a 12-point checklist Preparing an apartment for a 3D tour directly affects the quality of the final tour. The Matterport Pro3 scanner captures literally everything - from dust on a shelf to a protruding wire under the TV. Go through this checklist the day before the shoot, and the tour will be clean, spacious and selling. Step 1: General cleaning Wipe off dust from all surfaces: window sills, shelves, kitchen units. Wash mirrors and glass surfaces - they are included in every panorama. Vacuum carpets and baseboards. Filming a 3D tour takes 1–3 hours, and during this time the scanner “sees” every centimeter. Step 2: Remove personal items and documents Family photos, children's drawings on the refrigerator, personal documents, medicines - all this reduces the neutrality of the space and distracts a potential buyer. Put away in drawers or cabinets. The exception is beautiful decorative items that add coziness: vases, books, plants. Step 3: Maximize Natural Light Open all curtains and blinds. Matterport Pro3 shoots in HDR, and the more natural light, the more voluminous and attractive the rooms look. If the windows face north or the tour is planned in the evening, add portable lamps of neutral white light (4000–5000 K). Step 4: Turn on all electric lighting Turn on chandeliers, sconces, kitchen lighting, LED strips - each light source adds depth to the photo. Check that no bulbs have burned out. Dark corners on a 3D tour look like “holes” in space. Step 5: Hide wires and equipment Place charging wires, extension cords, TV and computer cables behind furniture or tie them with cable ties. If the system unit, printer or other bulky equipment is not part of the interior, put it in the closet while filming. Step 6: Clear passages between rooms For a complete scan, the scanner must be positioned at several points in each room. Cluttered aisles create “blind spots”—unphotographed areas that will show up as gray spots on the tour. The width of the passage is at least 60-70 cm. Step 7: Prepare the toilets Close the toilet lids - an open lid looks sloppy on the 3D tour. Remove personal hygiene products (shampoos, toothbrushes). Hang fresh towels and put out decorative soap. A clean mirror in the bathroom is a must. Step 8: Arrange decor and fresh flowers Small details make the space “alive”: a vase of flowers on the dining table, a couple of throw pillows on the sofa, a beautiful book on the coffee table. Don't overload - 2-3 accent elements per room are enough. Step 9: Check the Balcony and Loggia Balconies often turn into storage. The day before the shoot, remove everything unnecessary from there, wipe the floor and railings. An open, neat balcony adds a feeling of spaciousness and is perceived as a bonus to the area. Step 10: Remove the car from the yard (if shooting with a facade) If the tour includes shooting a facade or entrance, remove the car from the parking lot in front of the house. Other people's cars block the view and “clutter up” the façade panoramas. Agree with your neighbors in advance if necessary. Step 11: Tidy up the entrance area Scanning begins at the front door. A clean rug, neat shoes on the shelf (no more than 2-3 pairs), a mirror without smudges - the first seconds of the tour form the impression of the entire object. What the buyer sees at the beginning of the virtual tour is what he will remember most. Step 12: Final walk-through 30 minutes before shooting Walk through the apartment again immediately before the 360° Space specialist arrives: turn on all the lights, remove accidentally left objects (keys, glasses, shopping bags), ventilate and close the windows. These 30 minutes are insurance against small details that will not be corrected later. See all projects → Typical mistakes when preparing for a shoot Leaving personal belongings in sight - the buyer is buying space, not someone else's life Do not check the lighting - a burnt out light bulb or closed curtains kill the depth of the frame Clutter the passages - the scanner will not be able to go around all the corners, blind spots will appear Forget about the balcony and bathrooms - these are the areas that most often turn out to be unprepared Calculate the cost Project catalogMatterport

Matterport download: what's available and what's not — honest breakdown

The request “matterport download” is entered by thousands of users every month - from realtors and developers to specialists in exhibitions and corporate presentations. Some people want to install an application for photographing objects, others are looking for a way to open a tour without an Internet connection, and others are hoping to find a desktop distribution of the platform itself. In fact, not everything that seems obvious is available. Below is an honest analysis: what really works, and where you have to look for a workaround. What you can download for free Matterport provides several official applications in the public domain: Matterport Capture (iOS and Android) is the main application for capturing space. Available for free on the App Store and Google Play. Works with Matterport Pro2, Pro3 cameras and smartphone. After shooting, the data is sent to the Matterport cloud for processing - this is where the final 3D tour is built. Matterport for VR is an application for viewing tours in Meta Quest (Oculus) VR headsets. Free download from the Meta Quest Store. Tours are downloaded from the cloud via a link or through the headset’s internal directory. View in browser - no downloads required. Any published tour opens in Chrome, Firefox, Safari or Edge via a direct link on any device. The fastest way to show the space to the client right now. What you won't be able to download Here it is important to set expectations in advance so as not to waste time on non-working scenarios: The Matterport platform is not installed as a program. Matterport is a cloud service: spatial data processing, tour rendering, storage and streaming take place on the company’s servers. There is no local distribution for Windows or macOS that works without a network connection. The only entry point is a web browser or the Capture mobile app. The finished tour cannot be downloaded to MP4 from the standard interface. Matterport provides video export (360° Video and Outside In View formats), but this feature is only available on paid Business plans and above. The result is a linear video rather than an interactive tour with navigation, points of interest and measurements. An offline copy of the tour is not provided in standard rates. The platform requires a constant connection to the cloud to download tour data. No Internet - no access. For exhibition stands, remote sites or corporate networks with limited access, this is a fundamental architectural limitation. How to get an offline version of a tour The task of “opening a tour without the Internet” can be solved - but not through downloading from the Matterport platform, but through the correct placement format at the stage of ordering a tour. The 360° Space company offers three storage and delivery options: Cloud 360° Space - the tour is hosted on the company’s high-speed servers with technical support. Available via link from anywhere in the world. Suitable for publishing on a website, newsletters, social networks and any tasks where there is a stable network connection. Customer's server - the tour is deployed on the client's own infrastructure. Full control over data and access rights. Optimal for companies with corporate security requirements, isolated networks or closed internal portals. Offline version - standalone build for PC or separate build for VR headset. Works completely without the Internet: runs from a USB drive, local drive or corporate server. It is this format that completes the “download tour” task: the assembly exists as a self-contained file, ready to work in any conditions - at an exhibition stand, in a showroom without Wi-Fi, on board an airplane or in an area without network coverage. Offline assembly is especially in demand for VR demonstrations at events, real estate displays on a laptop without a network, and corporate presentations in closed loops. How to share a tour without downloading For most tasks, downloading the tour is not necessary at all. Tours on the 360° Space platform support three main distribution methods: Embed code - insert the tour into a website or landing page via an iframe. The visitor interacts with a full-fledged interactive tour without leaving your page. Standard solution for real estate agencies, hotels and showrooms. Direct link - sent to messenger, email or support chat. Opens in the browser without installing applications on any device - from a smartphone to a corporate laptop. QR code - print and place at the point of sale, at an exhibition stand, in a booklet or on a banner. The client scans with a smartphone and finds himself inside the tour in seconds, without additional steps. See all projects → Do you need a tour that opens everywhere - on the website, on a tablet in the show room and at a stand without Wi-Fi? Calculate the cost or look at ready-made 360° Space projects - we will select the format to suit your task. Calculate costProject catalogMatterport

How much does a 3D tour for an apartment cost in 2026

How much does a 3D tour for an apartment cost in 2026? The cost of a 3D tour for an apartment in 2026 starts from 5,000 rubles and depends on the area of ​​the object, the number of shooting points and a set of additional options. A virtual tour has evolved from an expensive technology into a standard tool for home sales and rentals: it allows a potential buyer to “walk through” an apartment at any time without going to a viewing. According to Matterport, ads with a 3D tour receive 4 times more views than ads with only photos. If you want to sell or rent out an apartment faster, the numbers speak for themselves. Why does real estate need a 3D tour? Below are specific benefits confirmed by real estate market statistics. More views and targeted requests. Ads with a 3D tour get up to 300% more interactions compared to regular photos. A potential buyer spends 10-15 minutes with an object instead of 30 seconds when viewing a gallery - this directly affects the conversion into a call and a deal. Save time on physical showings. Up to 40% of non-target views are eliminated at the stage of the virtual tour: only really interested buyers come to the site. Agents who regularly use 3D tours reduce the cost of physical showings by an average of 35%. Remote transactions from other cities. The buyer studies in detail the layout, decoration, ceiling height and view from the window, being thousands of kilometers away. According to market estimates, up to 20% of transactions in Moscow and St. Petersburg are concluded remotely - a 3D tour makes this possible without loss of trust. Accurate floor-by-floor documentation without additional measurements. Matterport technology automatically builds a floor plan with an accuracy of 1% and creates a full-fledged 3D model of the object. This reduces the likelihood of disputes about the actual size of the premises and speeds up the preparation of documents for the transaction. Standing out from competitors in the listing. In 2026, 3D tours are present in less than 15% of ads on Cyan, Avito and Yandex.Real Estate. A property with a tour is perceived as a more transparent and prepared offer - especially in competitive market segments. How it works: shooting, timing, result Creating a 3D tour of an apartment takes from one working day. A specialist’s visit to the site takes from 1 to 3 hours, depending on the area. The 360° Space team works with professional Matterport Pro3 cameras: in one scanning session they build a full-fledged interactive 3D model of the room with photographic image quality. The process consists of four stages: Approval. We specify the date, scope of work and requirements for the result. We give recommendations for preparing the apartment: cleaning, proper lighting, removing unnecessary things from the frame. We leave at a convenient time, including weekends and holidays. Filming on site. The specialist places scanning points every 1.5-2 meters: for a studio or one-room apartment - 15-25 points, for a three-room apartment - 35-55 points. Each point is processed for about 30 seconds. The process does not disturb residents: the noise is minimal, and there is no need to rearrange furniture. Processing and publication. The data is uploaded to the Matterport cloud platform, where an interactive tour with navigation is automatically generated. A ready-made permanent link can be easily embedded on the agency’s website, in an ad on Cian or Avito, or in a presentation for a buyer. Additional options. Information labels with a description of the premises, a floor plan in PDF format, a short video from the tour for social networks and instant messengers, branding of the interface for an agency or developer. The tour is ready for publication 24–48 hours after filming. See all projects → How much does a 3D tour for an apartment cost? The cost of a 3D tour of an apartment in 2026 is formed from several components: the total area of ​​the property, distance from Moscow and a set of additional services. Basic prices 360° Space: Up to 50 m² (studio, one-room apartment) - from RUB 5,000. 50–100 m² (two-room, small three-room) - from 7,500 rubles. 100–200 m² (large three-room apartment, apartment, penthouse) - from 12,000 rubles. Over 200 m² (luxury housing, townhouse, mansion) - calculated individually. The base price includes: specialist visit, filming, data processing, tour publication and Additional charges: interface branding, PDF floor plan, video for social networks and travel outside the Moscow Ring Road (from 3 rubles/km). Discounts apply to package orders of 5 items or more. For real estate agencies and developers renting 10 or more properties per month, corporate conditions with a fixed price and priority departure are provided - check with the manager for details. Calculate the exact cost for your specific object using our calculator: indicate the area, type of object and the necessary options - the final price without hidden surcharges will appear in less than a minute. Calculate costProject catalogMatterport

Virtual tour for new construction: how developers sell apartments online

A virtual tour for a new building today is a mandatory sales tool, and not a pleasant bonus: apartment buyers are increasingly making booking decisions without visiting the property. According to real estate market research, listings with interactive 3D tours receive 3.5 times more views than pages with only photos. Developers who have launched tours at the foundation pit or finishing stage have recorded an increase in online applications by 30–50%. This article will tell you how the technology works, what you can realistically expect from the investment, and how much it costs in practice. Why does real estate need a 3D tour? The primary home market is competitive: on average, a potential buyer views 12-15 properties before scheduling their first showing. A virtual tour allows a developer to be shortlisted before a competitor even answers the call. Here are five concrete benefits with numbers. Expanding the geography of buyers. From 35 to 45% of transactions with new buildings in large cities are concluded by buyers from other regions. A virtual tour allows them to explore the layout, finishes, views and common areas in detail - and make a decision before traveling. A client from Yekaterinburg buying an apartment in Moscow remotely is today the norm, not the exception. The load on the sales department is reduced to 40%. The client, who has completed the tour independently, comes to the meeting with specific questions: what material is on the floor in the kitchen, is there a built-in closet in this layout. Managers spend time negotiating and closing deals rather than basic floor plan orientation. Applications are received around the clock. The tour operates 24/7. According to our real estate clients, between 18 and 22% of targeted calls are received between 20:00 and 08:00. A family choosing an apartment on Sunday evening submits an application then - rather than waiting for the office to open on Monday. The decision-making cycle is reduced by 5 days. Developers who have integrated 360° Space tours into the property card on the website, on average, reduce the time from first contact to booking from 14 to 9 days. The buyer has already visually “lived” in the apartment before signing the contract - fewer doubts, faster decision. The technological advantage is still available. Among active developers of Russian cities with a population of over a million, less than 25% of companies offer full-fledged interactive 3D tours. Those who implement the technology now have a gap with competitors that will become an industry standard in 2-3 years. How it works: shooting, timing and results Creating a virtual tour for a property is a predictable process with a fixed result. No creative assumptions: the buyer sees exactly what is on site right now. The entire cycle is divided into four stages. Stage 1 - Route approval (1 business day). Before leaving, the 360° Space specialist agrees with the project manager on the composition of the premises: living rooms, kitchen, bathrooms, balcony, corridor, and, if necessary, lobby, elevator hall and parking. For residential complexes with several standard layouts, we record which apartments we rent first and how we organize the updating of tours as buildings are commissioned. Stage 2 - Shooting the object (1-4 hours). A specialist works with a professional-grade spherical camera. Standard two-room apartment with an area of ​​up to 70 m² - 1.5–2 hours. Apartments with panoramic glazing, non-standard layouts or detailed designer finishing - up to 3 hours. Large showrooms and demo apartments - up to 4 hours. From the developer's side: finishing work has been completed, lighting is on, construction debris has been removed. Stage 3 - Processing and assembly of the tour (2-5 working days). Viewpoints are stitched into a single space, navigation between rooms is configured. Upon request, interactive marks are added: room area, finishing material, link to the apartment card in CRM or an application form directly inside the tour. The final result is tested on smartphones of different sizes and in major browsers. Stage 4 - Publishing and integration (1 business day). The tour is hosted on 360° Space servers and embedded on the developer’s website using a standard iframe code - without the need to set up your own hosting or CDN. The tour opens correctly on mobile devices, supports VR helmets and direct links to individual rooms: it is convenient to send a specific room to the client in the messenger. For developers with several construction phases, tours are updated as the projects are ready: first we rent the showroom, then later we replace the tour with the final view with real finishing. A client who clicks on the link again sees the current state - without reworking the landing page. Total time frame: from application to publication - 5-7 working days for a standard object, 10-14 days - for a residential complex with several buildings and a set of layouts. See all projects → How much does a virtual tour cost for a new building? The price consists of three components: the area of ​​the object, the number of shooting points and a set of options - proprietary interface branding, interactive marks with the characteristics of the apartment, a built-in application form. Guidelines for basic packages: Apartment up to 80 m² - from 8,000 rubles Demonstration apartment, showroom 80–200 m² - from 15,000 rubles Residential complex package: several standard layouts + common areas - from 35,000 rubles Corporate package: several objects with updated tours - calculated individually When ordering at the same time From three objects there is a 15% discount. Hosting is included in the price for the first year; renewal - 2,500 rubles per year per object. In our practice, real estate tours pay for themselves on 1-3 additional transactions closed thanks to online viewing, even before the end of the first quarter after publication. Calculate costProject catalogMatterport