{"id":14240,"date":"2026-06-24T10:30:00","date_gmt":"2026-06-24T07:30:00","guid":{"rendered":"https:\/\/360space.ru\/kak-sdelat-3d-tur-dlya-sayta\/"},"modified":"2026-06-24T10:59:27","modified_gmt":"2026-06-24T07:59:27","slug":"kak-sdelat-3d-tur-dlya-sayta","status":"publish","type":"post","link":"https:\/\/www.360space.by\/en\/kak-sdelat-3d-tur-dlya-sayta\/","title":{"rendered":"How to make a 3D virtual tour for a website: 360\u00b0 video, panoramas, aerial photography"},"content":{"rendered":"<p>Immersive content sells a space better than any text: a person walks through the room, inspects it from above, or watches a dynamic video with an immersive effect \u2014 and makes a decision without visiting the location. But \"3D virtual tour\" is not a single format, but a whole family: a virtual tour with point-to-point movement, 360\u00b0 video, panoramic stories, and aerial photography. In this guide, we'll break down how they differ, what tasks they're suitable for, and how to embed any of them on a website without editing the template or hiring a developer.<\/p>\n<div class=\"tldr\"><strong>Briefly:<\/strong> Four immersive formats are available for the website: 3D virtual tour (walking through points), 360\u00b0 video (spherical clip), panoramic story (virtual tour from spherical photos), and aerial photography from a drone. All are hosted by 360\u00b0 Space and embedded with a single iframe line \u2014 no website load or template edits required. Shooting \u2014 site visit for 1\u20133 days, cost calculated by volume in the calculator.<\/div>\n<h2>Which format to choose for your task<\/h2>\n<p>Formats do not compete but complement each other. Most often, two or three are combined on one object: for example, aerial photography of the facade for the first screen and a 3D virtual tour of the interior for the product card. The guide for selection:<\/p>\n<ul>\n<li><strong>3D tour<\/strong> \u2014 when you need to let the client \u201cwalk through\u201d inside: real estate, hotels, showrooms, production, museums.<\/li>\n<li><strong>360\u00b0 Video<\/strong> \u2014 when dynamics and atmosphere are important: event, excursion, training, process presentation.<\/li>\n<li><strong>Panoramic Story<\/strong> \u2014 when the budget is limited, but you need to show the space beautifully: a quick virtual tour from several spherical shots.<\/li>\n<li><strong>360\u00b0 Aerial Photography<\/strong> \u2014 when scale is important: territory, cottage village, industrial site, entire building facades.<\/li>\n<\/ul>\n<h2>3D virtual tour: walk through the premises as if real<\/h2>\n<p>This is the basic format \u2014 an interactive model of space with point-to-point navigation, distance measurement, and 'dollhouse' mode. The 360\u00b0 Space team arrives for shooting with a professional lidar scanner: it measures room geometry with an accuracy of up to 1 cm and captures high-resolution panoramas. One operator processes 200\u2013300 m\u00b2 per workday, and the finished virtual tour is available 24\u201348 hours after the visit.<\/p>\n<p>After publication, you receive a link to the virtual tour in the catalog \u2013 in full-screen format, without unnecessary interface elements, perfectly suited for embedding. The link looks like <code>https:\/\/360space.ru\/catalog\/object-name\/fullscreen\/<\/code>. For example, a live interior virtual tour: <a href=\"https:\/\/360space.ru\/catalog\/loft-house\/fullscreen\/\" target=\"_blank\" rel=\"noopener\">loft-house<\/a>. Inside the virtual tour, you can customize the preview, the starting point of the inspection, and add custom hints \u2013 tags with text, links, videos, and photos: for a store, this is a \u201cBuy\u201d button on a product, for a hotel \u2013 \u201cBook\u201d on a bed.<\/p>\n<h2>360\u00b0 video: dynamic clip with an immersive effect<\/h2>\n<p>360\u00b0 video is a spherical clip where the viewer chooses where to look: rotating the image with a mouse, finger, or by turning a smartphone. Unlike a point-to-point virtual tour, there is movement and sound here \u2014 the format is suitable for events, excursions, educational scenarios, and presenting the 'how it works inside' process. It is shot with a panoramic camera with stitching into a single sphere; the result is delivered via a player with full-screen and VR mode support.<\/p>\n<p>It is embedded just like a virtual tour \u2013 as a full-screen link in an iframe. On the website, 360\u00b0 video works well on the first screen of a landing page or in the \u201cAbout Us\u201d section, where you need to convey the atmosphere of the place in a few seconds.<\/p>\n<h2>Panoramic stories: a virtual tour from spherical panoramas<\/h2>\n<p>Panoramic story \u2014 a lightweight format: instead of lidar scanning, individual spherical panoramas of key points are captured and linked by transitions into a single virtual tour. It's faster and cheaper than a full 3D virtual tour, and visually almost as impressive: the visitor moves from point to point, examines each one in 360\u00b0, reads hints, and opens embedded photos. Technically, it's a krpano virtual tour, which is also provided as a fullscreen link and embedded via iframe.<\/p>\n<p>The format is optimal when there are many objects and they need to be shot in a flow: a chain of cafes, a hotel's room inventory, a series of apartments in a new building \u2013 with several panoramas for each, without lengthy post-processing.<\/p>\n<h2>360\u00b0 Aerial Photography: scale from above<\/h2>\n<p>Aerial photography solves a problem that cannot be addressed from inside a building \u2014 showing the entire object and its surroundings. A drone captures spherical panoramas and flyovers from above: cottage village territory, industrial site, building facades, park area, views of the surroundings. Aerial panoramas are linked with a ground 3D virtual tour into a single scenario \u2014 the client first sees the object 'from a bird's eye view,' then descends inside.<\/p>\n<p>This is a powerful tool for developers, resorts, country real estate, and industrial sites where scale, logistics, and location relative to neighboring objects are important.<\/p>\n<h2>How to embed any format on a website<\/h2>\n<p>The principle is the same for all four formats: you get a fullscreen link and embed it in an iframe code. Most CMS support embedding HTML blocks without template modification \u2014 Tilda, WordPress, Bitrix, Webflow, Modx, Joomla. The recommended window height is 500\u2013600 pixels, width is 100% of the container for responsiveness:<\/p>\n<pre><code>&lt;iframe src=\"https:\/\/360space.ru\/catalog\/loft-house\/fullscreen\/\" width=\"100%\" height=\"600\" frameborder=\"0\" allow=\"vr\" allowfullscreen&gt;&lt;\/iframe&gt;<\/code><\/pre>\n<p>Content automatically adapts to smartphone, tablet, and desktop screens, with VR mode supported via Meta Quest, Pico, and Apple Vision Pro headsets. Hosting is on the 360\u00b0 Space side: the company's website is not burdened, content is delivered from CDN. For businesses with strict data requirements, customer server hosting and an offline version for exhibitions without internet are available.<\/p>\n    \n             \n\n             \n     \n        \n        \n            \n        \n    <div id=\"wp3d-models\" class=\"wp3d-models-clearfix filtering-off map-only-off wp3d-d-4col wp3d-t-3col wp3d-p-1col\" data-viewterm=\"\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c\">\n        \n\t\t \n                \n             \n                            <div id=\"post-15628\" class=\"active model-list-wrap marker all-models matterport retail sankt-peterburg\" data-id=\"0\" data-latlng=\"63.7495257,34.3521616\" data-slug=\"https:\/\/www.360space.by\/en\/catalog\/khuka-market\/skinned\/\" data-thumb=\"https%3A%2F%2Fwww.360space.by%2Fwp-content%2Fuploads%2F2026%2F07%2Ftmp0i1rmczq-400x230.jpg\" data-title=\"%D0%A5%D1%83%D0%BA%D0%B0+%D0%9C%D0%B0%D1%80%D0%BA%D0%B5%D1%82\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/www.360space.by\/en\/catalog\/khuka-market\/skinned\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/www.360space.by\/wp-content\/uploads\/2026\/07\/tmp0i1rmczq-400x230.jpg\" alt=\"\u0425\u0443\u043a\u0430 \u041c\u0430\u0440\u043a\u0435\u0442 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Huka Market<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-15612\" class=\"active model-list-wrap marker all-models matterport pro-3 stroika\" data-id=\"0\" data-latlng=\"43.1150678,131.8855768\" data-slug=\"https:\/\/www.360space.by\/en\/catalog\/gostinitsa\/skinned\/\" data-thumb=\"https%3A%2F%2Fwww.360space.by%2Fwp-content%2Fuploads%2F2026%2F07%2Ftmpravwrphu-400x230.jpg\" data-title=\"%D0%93%D0%BE%D1%81%D1%82%D0%B8%D0%BD%D0%B8%D1%86%D0%B0\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/www.360space.by\/en\/catalog\/gostinitsa\/skinned\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/www.360space.by\/wp-content\/uploads\/2026\/07\/tmpravwrphu-400x230.jpg\" alt=\"\u0413\u043e\u0441\u0442\u0438\u043d\u0438\u0446\u0430 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Hotel<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-15524\" class=\"active model-list-wrap marker all-models matterport nedvizhimost\" data-id=\"0\" data-latlng=\"47.9429395,37.6705458\" data-slug=\"https:\/\/www.360space.by\/en\/catalog\/ul-arkhipova\/skinned\/\" data-thumb=\"https%3A%2F%2Fwww.360space.by%2Fwp-content%2Fuploads%2F2026%2F07%2Ftmptby2w6l8-400x230.jpg\" data-title=\"%D1%83%D0%BB.+%D0%90%D1%80%D1%85%D0%B8%D0%BF%D0%BE%D0%B2%D0%B0\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/www.360space.by\/en\/catalog\/ul-arkhipova\/skinned\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/www.360space.by\/wp-content\/uploads\/2026\/07\/tmptby2w6l8-400x230.jpg\" alt=\"\u0443\u043b. \u0410\u0440\u0445\u0438\u043f\u043e\u0432\u0430 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">st. Arkhipova<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-15519\" class=\"active model-list-wrap marker all-models matterport pro-3\" data-id=\"0\" data-latlng=\"43.1150678,131.8855768\" data-slug=\"https:\/\/www.360space.by\/en\/catalog\/kupel\/skinned\/\" data-thumb=\"https%3A%2F%2Fwww.360space.by%2Fwp-content%2Fuploads%2F2026%2F07%2Ftmpbkapw5fq-400x230.jpg\" data-title=\"%D0%9A%D1%83%D0%BF%D0%B5%D0%BB%D1%8C\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/www.360space.by\/en\/catalog\/kupel\/skinned\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/www.360space.by\/wp-content\/uploads\/2026\/07\/tmpbkapw5fq-400x230.jpg\" alt=\"\u041a\u0443\u043f\u0435\u043b\u044c 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Font<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-15517\" class=\"active model-list-wrap marker all-models matterport nedvizhimost\" data-id=\"0\" data-latlng=\"48.0158753,37.8013407\" data-slug=\"https:\/\/www.360space.by\/en\/catalog\/devyatietazhka\/skinned\/\" data-thumb=\"https%3A%2F%2Fwww.360space.by%2Fwp-content%2Fuploads%2F2026%2F07%2Ftmp6ghh6g46-400x230.jpg\" data-title=\"%D0%94%D0%B5%D0%B2%D1%8F%D1%82%D0%B8%D1%8D%D1%82%D0%B0%D0%B6%D0%BA%D0%B0\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/www.360space.by\/en\/catalog\/devyatietazhka\/skinned\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/www.360space.by\/wp-content\/uploads\/2026\/07\/tmp6ghh6g46-400x230.jpg\" alt=\"\u0414\u0435\u0432\u044f\u0442\u0438\u044d\u0442\u0430\u0436\u043a\u0430 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Nine-story building<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-15511\" class=\"active model-list-wrap all-models matterport stroika\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/www.360space.by\/en\/catalog\/elektrovodnaya\/skinned\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/www.360space.by\/wp-content\/uploads\/2026\/07\/tmptvgz2625-400x230.jpg\" alt=\"\u042d\u043b\u0435\u043a\u0442\u0440\u043e\u0432\u043e\u0434\u043d\u0430\u044f 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Electrovodnaya<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-15357\" class=\"active model-list-wrap marker all-models matterport\" data-id=\"0\" data-latlng=\"48.0661801,37.8797117\" data-slug=\"https:\/\/www.360space.by\/en\/catalog\/shkola\/skinned\/\" data-thumb=\"https%3A%2F%2Fwww.360space.by%2Fwp-content%2Fuploads%2F2026%2F07%2Ftmpuoq15usd-400x230.jpg\" data-title=\"%D0%A8%D0%BA%D0%BE%D0%BB%D0%B0\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/www.360space.by\/en\/catalog\/shkola\/skinned\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/www.360space.by\/wp-content\/uploads\/2026\/07\/tmpuoq15usd-400x230.jpg\" alt=\"\u0428\u043a\u043e\u043b\u0430 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">School<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-14610\" class=\"active model-list-wrap all-models google moscow\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/www.360space.by\/en\/catalog\/google-play-point\/skinned\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/www.360space.by\/wp-content\/uploads\/2020\/11\/GPVRP_render_2020-11-26_17_46_49_779-400x230.png\" alt=\"\u041a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u043d\u044b\u0439 \u043a\u043b\u0443\u0431 Play Point \u043d\u0430 Google \u041a\u0430\u0440\u0442\u0430\u0445 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Computer club Play Point on Google Maps<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n                \n                \n    <\/div> <!-- end #wp3d-models -->\n    \n            \n    \n<div class=\"blog-more-btn-wrap\"><a class=\"blog-more-btn\" href=\"\/en\/catalog\/\">View all projects \u2192<\/a><\/div>\n<h2>Typical mistakes when placing immersive content<\/h2>\n<ul>\n<li><strong>One format for all tasks.<\/strong> 360\u00b0 video cannot replace a virtual tour, and a virtual tour cannot replace aerial photography. Choose the format based on the goal: dynamics, walking, or scale.<\/li>\n<li><strong>Content is hidden in the \u00abAbout Us\u00bb section.<\/strong> A visitor from an advertisement will not reach it. The virtual tour or video should be on the first screen or in the card of a specific object.<\/li>\n<li><strong>Shooting with daylight from the window.<\/strong> You need to shoot with the full lighting scenario turned on \u2014 this makes the room look like in the best photos.<\/li>\n<li><strong>No analytics.<\/strong> Without goals in Yandex.Metrica (\u201copened virtual tour\u201d, \u201cspent more than 30 seconds\u201d), it will be impossible to calculate the effect after six months.<\/li>\n<\/ul>\n<section class=\"faq-block\">\n<h2>Frequently asked questions<\/h2>\n<details>\n<summary>How is a 3D virtual tour different from 360\u00b0 video?<\/summary>\n<p>In a 3D virtual tour, the viewer moves independently through points in the space and inspects each one, like in a game. 360\u00b0 video is a clip with movement and sound where you can rotate the image, but the route is predetermined by the shooting. A virtual tour is about independent exploration, video is about atmosphere and dynamics.<\/p>\n<\/details>\n<details>\n<summary>Can aerial photography and an interior virtual tour be combined?<\/summary>\n<p>Yes, this is a common scenario: aerial panoramas from a drone are linked with a ground 3D virtual tour into a single route \u2014 the client sees the object from above, then 'descends' inside. Convenient for developers, country real estate, and recreation centers.<\/p>\n<\/details>\n<details>\n<summary>Do I need separate hosting for content?<\/summary>\n<p>No, for the cloud format, hosting is included in the service \u2014 the company's website is not burdened, content is delivered from our servers via CDN. Placement on the client's server or an offline version are separate options for businesses with strict data requirements.<\/p>\n<\/details>\n<details>\n<summary>Does immersive content work on mobile devices?<\/summary>\n<p>Yes, the virtual tour, 360\u00b0 video, and panoramas automatically adapt to smartphones, tablets, and desktops \u2013 a separate mobile version of the website is not needed. VR mode is additionally supported via Meta Quest, Pico, and Apple Vision Pro headsets.<\/p>\n<\/details>\n<details>\n<summary>How much does a shoot cost and what determines the price?<\/summary>\n<p>The cost depends on the format, area, and number of points: a site visit takes 1\u20133 days, a basic 3D virtual tour starts from 15,000 \u20bd, panoramic stories are cheaper due to simplified shooting, and aerial photography is calculated separately. The exact amount can be easily estimated using our online calculator.<\/p>\n<\/details>\n<\/section>\n<div class=\"blog-cta-links\"><a href=\"\/en\/calculator\/\">Calculate cost<\/a><a href=\"\/en\/catalog\/\">Project Catalog<\/a><a href=\"\/en\/services\/3d-tours\/\">Order a shoot<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Immersive content sells space better than any text: a person walks around the room, examines it from above, or watches a dynamic video with an immersive effect - and makes a decision without going to the place. But a \u201c3D tour\u201d is not one format, but a whole family: a virtual tour with point-by-point movement, 360\u00b0 video, panoramic stories and aerial photography. In this guide, we\u2019ll look at how they differ, what tasks they\u2019re suitable for, and how to embed any of them on a website without editing the template or hiring a developer. Briefly: Four immersive formats are available for the site - 3D tour (walking through points), 360\u00b0 video (spherical video), panoramic story (tour of spherical photos) and aerial photography from a drone. All of them are hosted on the 360\u00b0Space side and are embedded in one line of iframe - no load on the site and no template edits required. Shooting - departure in 1-3 days, the cost is calculated by volume in the calculator. Which format to choose for the task Formats do not compete, but complement each other. Most often, two or three are combined on one object: for example, an aerial photograph of the facade for the first screen and a 3D tour of the interior for the card. Guideline for choice: 3D tour - when you need to let the client \u201cwalk around\u201d inside: real estate, hotels, showrooms, production, museums. 360\u00b0 video - when dynamics and atmosphere are important: event, excursion, training, process presentation. Panoramic story - when the budget is limited, but you need to show the space beautifully: a quick tour of several spherical frames. 360\u00b0 aerial photography - when scale is important: territory, cottage community, industrial site, entire building facades. 3D tour: walk through the room as if it were alive This is a basic format - an interactive model of space with moving through points, measuring distances and a \u201cdollhouse\u201d mode. The 360\u00b0Space team comes to the shooting with a professional lidar scanner: it measures the geometry of the room with an accuracy of 1 cm and takes high-resolution panoramas. One operator processes 200\u2013300 m\u00b2 per working day, the finished tour is available 24\u201348 hours after departure. After publication, you receive a link to the tour in the catalog - in full-screen format, without unnecessary interface elements, ideal for embedding. The link looks like https:\/\/360space.ru\/catalog\/object-name\/fullscreen\/. For example, a live interior tour: loft-house. Inside the tour, you can set up a preview, a starting point for the inspection, and add custom hints - tags with text, links, videos and photos: for a store it\u2019s the \u201cBuy\u201d button on a product, for a hotel it\u2019s a \u201cBook\u201d button on a bed. 360\u00b0 video: a dynamic video with an immersive effect 360\u00b0 video is a spherical video in which the viewer chooses where to look: by rotating the image with the mouse, with a finger, or by turning the smartphone. Unlike a point-to-point tour, there is movement and sound - the format is suitable for events, excursions, educational scenarios and presentation of the process \"how it works from the inside\". Filmed with a panoramic camera and stitched into a single sphere; the result is displayed through a player that supports full screen and VR mode. It is embedded in the same way as a tour - with a full-screen link in an iframe. On a website, 360\u00b0 video works well on the first screen of a landing page or in the \u201cAbout Us\u201d section, where you need to convey the atmosphere of a place in a few seconds. Panoramic stories: a tour of spherical panoramas A panoramic story is a lightweight format: instead of lidar scanning, separate spherical panoramas of key points are taken, which are linked by transitions into a single tour. It turns out faster and cheaper than a full-fledged 3D tour, and visually - almost as impressive: the visitor goes from point to point, examines each point at 360\u00b0, reads the tips and opens the attached photos. Technically, this is a krpano tour, which is also provided as a full-screen link and is embedded via an iframe. The format is optimal when there are a lot of objects and you need to shoot them in a stream: a chain of cafes, hotel rooms, a number of apartments in a new building - several panoramas for each, without long post-processing. Aerial photography 360\u00b0: scale from above Aerial photography solves a problem that cannot be solved from inside the room - to show the object as a whole and in its surroundings. The drone takes spherical panoramas and flights from a height: the territory of a cottage community, an industrial site, building facades, a park area, a view of the surrounding area. Aerial panoramas are linked with a ground 3D tour into a single scenario - the client first sees the object from a bird's eye view, then goes down inside. This is a strong technique for developers, recreation centers, suburban real estate and industrial sites, where scale, logistics and location relative to neighboring objects are important. How to embed any format on a website The principle is the same for all four formats: you receive a full-screen link and insert it into the iframe code. Most CMS support inserting HTML blocks without editing the template - Tilda, WordPress, Bitrix, Webflow, Modx, Joomla. The recommended window height is 500\u2013600 pixels, the width is 100% of the container for adaptability:  Content automatically adjusts to the smartphone screen, tablet and desktop, VR mode supported through Meta Quest, Pico and Apple Vision Pro glasses. Hosting is on the side of 360\u00b0Space: the company\u2019s website is not loaded, the content is served from a CDN. For businesses with strict data requirements, hosting on the customer\u2019s server and an offline version for exhibitions without the Internet are available. View all projects \u2192 Common mistakes when posting immersive content One format for all tasks. 360\u00b0 video will not replace a point-by-point tour, and a tour will not replace aerial photography. Choose the format to suit your goal: dynamics, walking or scale. The content is hidden in the \u201cAbout the Company\u201d section. The visitor from the advertisement will not reach it. The tour or video must be on the first screen or in the card of a specific object. Shooting in daylight from a window. You need to shoot with the full lighting scenario turned on - this is how the room looks like in the best photos. No analytics. Without goals in Yandex.Metrica (\u201copened a tour\u201d, \u201cspent more than 30 seconds\u201d), in six months it will be impossible to calculate the effect. Frequently asked questions How is a 3D tour different from a 360\u00b0 video? In a 3D tour, the viewer himself moves through the points of the room and examines each one, just like in a game. A 360\u00b0 video is a video with movement and sound, where you can rotate the picture, but the route is set by the shooting. The tour is about self-examination, the video is about the atmosphere and dynamics. Is it possible to combine aerial photography and an interior tour? Yes, this is a common scenario: aerial panoramas from a drone are linked with a ground-based 3D tour into a single route - the client sees the object from above, then \u201cgoes down\u201d inside. Convenient for developers, suburban real estate and recreation centers. Do you need separate hosting for content? No, with the cloud format, hosting is included in the service - the company\u2019s website is not loaded, the content is served from our servers via CDN. Hosting on the client's server or an offline version are separate options for businesses with strict data requirements. Does immersive content work on mobile? Yes, the tour, 360\u00b0 video and panoramas automatically adapt to smartphones, tablets and desktops - no separate mobile version of the site is needed. 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